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Jeff and Penny

Who Are Jeff And Penny?

Penny had been in corporate pharmaceutical/biotech for her entire career.

Jeff was in enterprise software sales focused on document capture/scanning and workflow automation.

What Inspired Jeff And Penny To Make A Career Change?

Jeff and Penny experienced their share of obstacles but sometimes the obstacle is the way. After the loss of Penny’s father which led Penny to being the caretaker for her stepmother, Jeff was laid off. This really spurred Jeff’s desire to start his own business. He was burned out in his previous career and knew that continuing on that path would not create the future he dreamed of for his family. Penny was nervous but supportive and amenable to hear about acquiring their own business as long as it was pursued thoughtfully and comprehensively.

Why Will Jeff And Penny Make Great Franchise Owners?

Penny has extensive experience in two important components of business, processes and culture. She is also proud of the grit and resilience she embodies that was an essential characteristic through the pandemic. While Jeff really leads with his passion for people, he cares about his employees and customers. He also strives to be the best business owner he can for them, their benefits, and their experiences.

What Were Jeff And Penny’s Search Criteria For Finding The Right Franchise Company?

Low/moderate start up costs

Franchise ethics and support

Income potential and resale value


Retirement planning

Any Tips On Choosing The Right Time To Take The Leap Into Business Ownership And Leave The Corporate World?

There is never a “right time” to start a business but they both believe that the maturity and skills that come from working for someone else can be strong transferable assets. It often teaches people humility and how to be a good leader. Jeff adds the importance of “being prepared” to have the necessary financial resources to operate your business without dipping into your home finances is critical. It’s also important to be prepared to remain focused, positive, and to have the desire to learn and grow because being a business owner often means wearing many hats.

Please Tell Us About Business! How’s It Going? How Has This Changed Your Life?

They’ve had their bumps, first one being that they opened their two franchises almost overlapping, which caused some additional stress. However, fast forward 5 years and now they have multiple KTU franchises including the number 1 revenue generating KTU in the country! They also now have three open ILOVEKICKBOXING gyms with the first one continuing to be in the top 10 in the country every month! They’ve improved upon systemizing procedures, learning how to hire better, fire sooner, and keep great employees, as well as the profit levers to long-time success.

In Their Words, Here’s What Jeff And Penny Had To Say About Working With Liz:

“It was a pleasure working with Liz! She brought her own personal experience of running her own businesses with helpful advice and guidance. She helped guide us with evaluating a handful of businesses and we were able to make an informed decision with comfort to pull the trigger. Liz really showed us she that she genuine throughout the process and she really has a passion for helping new entrepreneurs find their way to successful business ownership.”


High Praise From Our Clients